Hasbro Has Trademarked The Smell of Play-Doh

I'm sure you're all familiar with that lovely sweet musky smell of Play-Doh. Well, Hasbro has successfully trademarked the scent! When it comes to trademarked scents, they must be proven to "serve no important practical function other than to help identify and distinguish a brand. The smell of an air freshener or a women's perfume wouldn't count, for example."

That's interesting. I didn't even realize you could trademark a smell, but Hasbro did it with Play-Doh! Hasbro had this to say in their announcement:

The trademarked scent, which Hasbro formally describes as a unique scent formed through the combination of a sweet, slightly musky, vanilla-like fragrance, with slight overtones of cherry, and the natural smell of a salted, wheat-based dough, makes the PLAY-DOH brand one of the few active and certainly most famous scent trademarks in the country...

"The scent of PLAY-DOH compound has always been synonymous with childhood and fun," said Jonathan Berkowitz, senior vice president of Global Marketing for the PLAY-DOH brand. "By officially trademarking the iconic scent, we are able to protect an invaluable point of connection between the brand and fans for years to come."

I don't blame them for wanting to Trademark the scent. It is pretty iconic. It's been years since I've played with Play-Doh, but I used to play with it all the time and it's not hard to remember the smell that it had. Now I need to go buy some Play-Doh just to smell it again!

The next step is to trademark the taste! Ya gotta love the taste of Play-Doh! 

Via: Boing Boing